Free workbook
Design Your Year Like a Freedom CEO®
Design the life first. Price it. Then build the business that funds it. Ninety minutes, and you finish with a number you actually chose.
A Freedom CEO® Workbook
Design
Your Year
Like a Freedom CEO
Design the life. Run the numbers.
Build the business that funds it.
- What your freedom life costs, in pounds, every month
- What you are selling, and at what price
- Who is buying it, and how many of them you need
- How many people must enter your world each month
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Why this exists
Most planning starts in the wrong place.
It starts with the business. You pick a revenue goal because it sounds impressive, or because somebody in a Facebook group decided six figures was the benchmark. Then you spend twelve months chasing a number that was never connected to anything you actually wanted.
This workbook works the other way round. You describe the life first, in detail and without editing yourself down. Then you price it. Then you build the business that funds it, working backwards from the number until you arrive at something you can put in a diary on Monday morning.
Ambition is welcome here. There is no ceiling in these pages and no suggestion that you should want less. The only requirement is that the number you chase is one you chose deliberately.
A goal without arithmetic is a wish. Everything in this workbook exists to turn one into the other.
Inside
Six sections, in order.
Each one produces the input the next one needs.
01
What a freedom business is
The five components, scored honestly, and the one that is holding everything else back.
02
What freedom looks like for you
The life, described in enough detail that it can actually be costed.
03
What it costs
The vision priced in pounds, and the number your business has to produce every month.
04
What you are selling
Your offer ecosystem mapped, and the one offer that carries the year.
05
How many
The maths that turns a target into a plan. Sales, conversations, leads, reach.
06
What happens next
Your whole year on one page, and a clear statement of the gap to close.
Be honest with yourself
Is this actually for you?
Yes, if
- You are building something and have never put a real number on it
- Your revenue goal came from somewhere other than your own life
- You are willing to spend ninety minutes with your actual figures
- You want a plan you can act on rather than another framework to read
Probably not, if
- You are looking for a quick tactic rather than a plan
- You would rather not look at what things actually cost
- You want somebody to tell you what your goal should be
- You are collecting downloads rather than doing the work
Who wrote this
I am Kristin Morris.
I am a business and marketing strategist, the author of The Business of Coaching, and the founder of Freedom CEO®. I have built websites and systems, taught accredited business courses, and run a charity for over a decade.
I wrote this workbook because I kept having the same conversation. Somebody would tell me their revenue goal, I would ask where the number came from, and there would be a pause.
Set aside ninety minutes. Turn your phone over. This is the most valuable ninety minutes you will spend on your business this year.
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