Training & Programs
Everything you need to build it properly.
From a free workbook to the full system build. Start where you actually are, and move at the pace that fits your life.
Start here
Before anything else, get your number.
Every programme below assumes you know what you are building towards. If you do not yet, start with the workbook. It is free, and it takes ninety minutes.
Free workbook
Design Your Year Like a Freedom CEO®
Design the life. Run the numbers. Build the business that funds it.
Most planning starts with a revenue goal somebody else decided was impressive, and then you spend twelve months chasing a number that was never connected to anything you actually wanted. This works the other way round.
You describe the life first, in detail and without editing yourself down. Then you price it. Then you work backwards until you arrive at something you can put in a diary on Monday morning.
- 1What your freedom life costs, in pounds, every month
- 2What you are selling, and at what price
- 3Who is buying it, and how many of them you need
- 4How many people must enter your world each month
32 pages · Ninety minutes · Free
A Freedom CEO® Workbook
Design
Your Year
Like a Freedom CEO
Design the life. Run the numbers.
Build the business that funds it.
What you work through
01
What a freedom business is
The five components, scored, and the one holding you back.
02
What freedom looks like for you
The life, described in enough detail to be costed.
03
What it costs
The vision priced, and the number your business must produce.
04
What you are selling
Your offer ecosystem, and the offer that carries the year.
05
How many
The maths that turns a target into a plan.
06
What happens next
Your year on one page, and the gap to close.
Your course could be live in thirty days.
Most challenges teach. This one finishes. Cart opens by day thirty, with real people and real revenue.
The challenge
The 30 Day Course Creation Challenge
You will not just know how. You will have it built.
You do not need a big audience, months of content, or complicated tech. You need a handful of the right people, a beta launch you create as you go, and somewhere to build it. That is what this is.
What you walk away with
01
A finished offer
Scoped, structured and ready to deliver. Not a maybe. An actual offer with a price and a promise.
02
A working funnel
Landing page, opt-in, email sequence and checkout. Built, tested, and ready to receive real buyers.
03
A live launch
Cart opens by day thirty. Real people, real decisions, and revenue rather than a plan for someday.
04
A repeatable system
When the challenge ends, the skills stay. Your next launch takes a fraction of the time.
Four weeks, one clear arc
Week one
Foundations
Days 1 to 7
- Clarify your offer
- Price it the right way
- Set up the platform
- Map your audience
Week two
The Build
Days 8 to 14
- Course or membership structure
- Landing page live
- Email automation ready
- Checkout connected
Week three
The Setup
Days 15 to 22
- Sales page copy
- Launch content plan
- Audience nurture sequence
- Pre-launch warm-up
Week four
The Launch
Days 23 to 30
- Make your launch decision
- Build your webinar funnel
- Deliver your webinar
- Open and close cart
How it works
- A five to ten minute training every day, straight to your inbox
- Clear actions rather than theory. Close the laptop and the day is done
- Done-with-you tech setup: domain, email and Stripe connected in week one
- No live calls to attend and nothing to schedule around
- Beta launch as you go, so you are not building for months first
- The challenge itself is free, and no card is needed to join
Build it somewhere real
30 days
Free trial of the Freedom Business Platform
You are not building this in a document and moving it later. Pages, email, courses and checkout in one place, saving members over £3,400 a year against stacking six separate tools.
The platform trial is optional and separate from the challenge. It does require card details to start, and becomes £97 a month after thirty days unless you cancel. Cancel any time before it ends and you will not be charged.
Thirty days from now you will either have a course, or the same idea you have now.
Join the challengeThe challenge is free and needs no card. The optional platform trial requires card details and renews at £97 a month unless cancelled.
The membership
Momentum Membership
A step-by-step path, not another pile of tutorials.
You do not need thousands of followers, a perfect brand, or more hours in the day. What is missing is a system: the right things, in the right order, starting from exactly where you are now.
The Momentum Method™ is a six-stage path that takes you from stuck and invisible to booked and building. The Core Curriculum drips over six months so you are never buried, while the masterclass library, templates, and community are open to you from the day you join.
How the membership works
01
Core Curriculum
A six-month guided self-study coaching programme showing you what to focus on at each stage of building, or rebuilding, your business.
02
Monthly mini-course
A new short deep-dive added every month on a single business topic, supplementing the core curriculum.
03
Masterclass library
A growing library to go deeper wherever you need more support once the core training is behind you.
04
Momentum Community
Where you ask your questions, get coaching, and build alongside other members doing the same work.
Momentum helped me define my niche, build a customer profile, design a compelling offer, and launch both online and in person. I have grown a community of twenty regular clients and finally feel in control of where the business is heading.
Tim Guest · The Comeback HQ
Build a business that works without you.
The complete operating system for coaches and consultants. Not another course.
The flagship
Founders Round · Waitlist openFreedom Business System®
Not a course. The operating system your business has been missing.
You have clients, an offer, and momentum. What you do not have is a business that runs when you stop. That is not a discipline problem, it is an infrastructure problem, and infrastructure can be built.
Most programmes hand you information and hope you implement it. This one hands you working infrastructure on day one, then teaches you to run it.
Founders Round
from £197 per month
- 12 months of £197
- 6 months of £367, save £162
- £1,997 paid in full, save £367
With 1:1 · 5 places
from £497 per month
- 12 months of £497
- 6 months of £897, save £582
- £4,997 paid in full, save £967
Founders Round
from $257 per month
- 12 months of $257
- 6 months of $477, save $222
- $2,597 paid in full, save $487
With 1:1 · 5 places
from $647 per month
- 12 months of $647
- 6 months of $1,197, save $582
- $6,497 paid in full, save $1,267
Waitlist members hear first when the Founders Round opens
Built on the LEAD Framework
L
Leverage
Offers, funnels and automated lead generation that produce income whether or not you are working.
E
Elevate
The operational identity work. Charging what you are worth, and deciding as the owner rather than the operator.
A
Automate
Platform, operating system and AI agents connected into something that runs when you are not at your desk.
D
Delegate
A VA operating system and handover protocols, so the business finally exists outside you.
- The complete curriculum, with lifetime access and every future update
- Three live calls a month: Implementation, Tech Lab and Leadership
- The ClickUp Business Operating System, pre-built with the SOP library
- Pre-built Claude agents that read your SOPs
- 12 months of FBP access is included in the Founders Round
- Templates, swipe files and funnel blueprints
- Private community with coach Q&A between calls
- Access to future live group calls while your platform stays active
Still getting your first clients? Momentum is the better fit, and it is built to get you to the point where this makes real sense.
One platform, one login, one bill
Run your whole business from one place
Funnels, email, CRM, calendars, courses and automation, built for coaches and service businesses who would rather do the work than wire up the software.
The infrastructure
Freedom Business Platform
Not more software. Considerably less.
Nobody sets out to run their business on eleven browser tabs. It accumulates. A booking tool because a client asked. An email platform because the last one hit its limit. Each decision made sense on its own, and none of them were made together.
What you end up with is a business that works, held together by you. Take a fortnight off and you can feel the gaps opening.
£97 per month
Every module included. No tiers, no per-contact pricing, no limits on contacts, funnels, courses or users.
$127 per month
Every module included. No tiers, no per-contact pricing, no limits on contacts, funnels, courses or users.
No contract · Cancel anytime
Inside the platform
Twelve tools you already pay for, in one subscription.
01
Websites
Full sites and landing pages on a drag-and-drop builder, mobile responsive and on your own domain.
02
Funnels
Opt-ins, tripwires, discovery calls and sales pages. Pre-built templates or start from scratch.
03
Email marketing
Broadcasts, sequences and behaviour-triggered automations. Segment once, send to the right people.
04
CRM
Every lead and client in one pipeline, with the next action always visible.
05
Calendars
Booking pages, round-robin scheduling, reminders and no-show follow-up, all automatic.
06
Courses
Host and sell programmes with drip content, progress tracking and student access built in.
07
Memberships
Recurring communities and client portals, with billing and access handled together.
08
Automation
Visual workflows connecting the whole platform. No Zapier, no middleware, no monthly task limits.
09
Conversations
Email, SMS, Instagram and Facebook messages in one inbox, tied to the right contact record.
10
Social scheduling
Plan and publish across your channels from the same calendar your launches live on.
11
Forms and surveys
Applications, intake forms and quizzes that write straight into your CRM.
12
Payments
Checkouts, order bumps, invoices and subscriptions, connected to your Stripe account.
Every module is live from day one of your trial. New features are added at no extra cost.
And you are not doing it alone
- Hot seat strategy calls Every fortnight. Bring what you are building and get it worked on live before it goes out.
- Guided onboarding Step-by-step setup and templates, so week one is spent building rather than hunting for things.
- AI drafting Draft emails, page copy and posts inside the platform, with your contacts and offers in context.
- Private community Other coaches and service businesses on the same platform. Someone has usually solved it already.
- Template library Pre-built funnels, pages and sequences. Customise, connect, publish.
- Done-with-you builds Optional. If you would rather not build it yourself, it can be done for you. Quoted separately.
What it replaces
- ClickFunnels
- Kajabi
- Teachable
- ActiveCampaign
- Mailchimp
- ConvertKit
- Calendly
- Acuity
- HubSpot
- Pipedrive
- ManyChat
- Typeform
- SamCart
- ThriveCart
- Leadpages
Most people do not replace all of it. Replacing four or five usually covers the subscription several times over.
Compare
Which one is right for you?
Four routes in, at different levels of commitment. They build on each other rather than competing.
| Free Design Your Year | Membership Momentum | Flagship Freedom Business System® | Software Freedom Business Platform | |
|---|---|---|---|---|
| Best for | Anyone without a revenue number they actually chose | Early stage, building around a job or other commitments | Earning already, but the business runs through you | Strategy is fine, the software stack is the problem |
| What you get | A 32-page workbook that ends in a one-page plan | Six-month core curriculum, monthly mini-course, masterclass library, community | Full curriculum, three live calls a month, ClickUp OS, AI agents, platform included | Twelve modules, hot seat calls, onboarding, templates, community |
| Support | Self-guided | Community and coaching | High touch, plus optional 1:1 | Fortnightly hot seat calls |
| Time needed | Ninety minutes, once | A few hours a week | Serious commitment over six months | As much as you build |
| Price | Free Instant download | £27 per month, or £270 a year | From £197 per month, or £1,997 in full | £97 per month, no contract |
| Get the workbook | Join Momentum | Join the waitlist | Start free trial |
FBS and the platform work together. Twelve months of platform access is included in the Founders Round.
In their words
What changes when you have a system.
“
Momentum helped me define my niche, build a customer profile, design a compelling offer, and launch both online and in person. I have grown a community of twenty regular clients and finally feel in control of where the business is heading.
“
The best business coach I could possibly imagine. Kristin is very knowledgeable, and her support and guidance have exceeded my expectations. She showed me how to build a website from scratch, design the logo, and saved me hundreds of pounds. We worked together on every step, including company registration.
“
Since our call I have connected with many new brands and opened up my business to a wide variety of new audiences. It gave me a completely new way of looking at my strategy.
“
She transferred our whole platform and integrated it alongside the existing setup, navigating the complexities of a completely new system with patience, expertise and real strategic insight.
Testimonials reflect individual experiences and are not a guarantee of results. What you achieve depends on your market, your offer and your own execution.
Questions
The things people ask before they start.
If something is not covered here, just ask.
Which one should I start with?
If you do not yet have a revenue number you chose deliberately, start with the free workbook. It takes ninety minutes and everything else makes more sense afterwards.
If you are early and want structure and a room to build in, that is Momentum. If you are already earning but the business runs entirely through you, that is the Freedom Business System. If your strategy is fine and it is the software stack causing the problem, that is the platform.
Can I start small and move up later?
That is how most people do it, and it is how the ladder is designed. Momentum is deliberately priced so it is not a difficult decision, and it builds the foundations the Freedom Business System assumes you already have.
Nothing is wasted by starting lower down. The work compounds.
Do I need to be technical?
No. Everything is drag-and-drop, and guided onboarding walks you through setup step by step.
Most things people worry about turn out to take ten minutes with someone showing you where to click, which is what the live calls are for.
I am just starting out. Is any of this suitable?
Yes, and starting from scratch is arguably easier. Nothing to migrate, no domain to move, no subscriptions to unwind. You build in one place from the beginning rather than assembling a stack you later have to dismantle.
Start with the workbook, then Momentum.
What is the difference between FBS and the platform?
The platform is the software your business runs on. The Freedom Business System is the programme that teaches you what to build on it, and builds a good deal of it with you.
Twelve months of platform access is included in the Founders Round, so you do not need both subscriptions running.
Is there a contract or minimum term?
Momentum and the platform are both rolling monthly, cancel whenever you like from inside your account. No notice period and no exit conversation.
The Freedom Business System is a six-month programme, so the commitment there is the point.
How much time does this actually take?
The workbook is ninety minutes, once. Momentum works at a few hours a week and the curriculum drips over six months so you are never buried.
The Freedom Business System is a genuine commitment. If you cannot give it real hours over six months, Momentum is the better place to start.
When does the Founders Round open?
Soon. The curriculum is being recorded now, and waitlist members hear first.
Founding members join at the lowest price the programme will be offered at, and the 1:1 tier is limited to five places.
Still not sure which one fits?
Ask me directlyWhere to begin
You do not need the whole plan. Just the next step.
If you have read this far and are still weighing it up, the answer is almost always the same. Get the number first. Everything else follows from it.
Start here · Free
Design Your Year Like a Freedom CEO®
Ninety minutes and thirty-two pages that end with one number, one offer, and a plan you can act on Monday morning.
Get the workbookFree · Instant download
Or go straight to
You are not short of ideas. You were short of a number to aim at.